Baidu SEO Frequently Asked Questions

There is no cookie-cutter approach to Baidu search engine optimization; each client requires a unique strategy and implementation plan designed around the client’s objectives and existing website. If you’re considering Baidu search engine optimization, check out some of the issues below and the other sections of this site. When you’re ready, send us an email at zhengzhizhong@163.com.

Do I have to build an entirely new Chinese local site to take advantage of Baidu search engine optimization?

Answer: It depends. But if you do not have a Chinese local website, the answer is definitely yes. Most important part of optimization is the Chinese keywords. Chinese SEO is obviously different from English SEO.

Can I build the Chinese site now and optimize it later?

Answer: You can, but you may spend much more money in the end. One nice thing about SEO is that start it at the beginning of site building. The earlier you start it, the better results you’ve got. Design the entire structure according to China SEO and prepare content of Chinese SEO will give you better results than do it after built. There are countless things you should do when building your local site that will adversely affect your rankings in the Chinese search engine results and whether your Chinese site even gets indexed by Baidu. If you build your site in the wrong way, you’ll spend more time and money to correct it in the right way.

Why doesn’t our site show up in the Baidu search engine results?

Answer: It could be for any number of reasons. Perhaps you have a good understanding of English Keywords Strategy but not Chinese. On the other hand, only a small portion of your Chinese pages may have been indexed or that none have been indexed at all. Your poor performance in Baidu may also be related to content and copy. The best way to understand Baidu SEO is to find a Chinese local SEO specialist.

Why does our site rank well with Google, but not Baidu?

Answer: Different search engines use different algorithms to crawl and index sites. Your site may be highly indexed by Google but poorly by Baidu. This may or may not be a problem; it depends which are most used by your prospects. But if you want more prospects coming from China, you’ve got a big problem. It’s important to identify why it is so poor in Baidu. Different optimization strategies are used for different search engines. Get a Chinese local SEO specialist to uncover the reasons for your poor Baidu performance.

We’ve spent a lot of money on the design of our Chinese site. Now I have to spend more to have it optimized?

Answer: Yes.

What you’ve spent designing and building your Chinese website is irrelevant if Chinese searchers cannot easily find you in Baidu search results.

Building a great, but non-optimized Chinese portal site is like hiring a super Chinese salesman, putting him inside your company, telling him that he can’t go out to communicate with your prospects. Why would you do that? The value of a great salesman rests in his ability to find and convert prospects.

The same is true for your Chinese local site, except its value rests not in its ability to find Chinese prospects but rather to be found. Granted, your local website may be just good if your company is top-of-mind for Chinese prospects and prospects find your site by entering your company’s name in a search engine. But you’re likely missing out on hundreds, if not thousands, of Chinese prospects that don’t know you or don’t think of you when they consider buying the types of abroad products and services you sell.

The question is why you wouldn’t invest in optimizing your local site.

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