Chinese copywriting & Baidu SEO Copywriting Services & Tips

How to Quickly Create Chinese copywriting Optimized for Baidu

It is surprising how often we run across companies that expect their Chinese local sites to be found in the Baidu organic search results for their Chinese search terms but their sites fail to adequately address. Sure, these companies may have Chinese description about their products or services related to those Chinese words, but they haven’t created landing pages in the right Chinese ways. To be found for a specific Chinese search term, there needs to be an optimized landing page in the Chinese local ways on the website that revolves around that search term. A Chinese landing page is the web page to which you want Chinese to click through when they click on a Baidu search result for a specific Chinese search term.

Effective Baidu search engine optimization requires each important page in a site have its own poem, i.e., each page is optimized to Chinese specific search terms. You may be able to get two or three closely related search terms to point to the same Chinese landing page, but, typically, if the Chinese search terms aren’t very closely related, they should have different landing pages. Even when terms appear to be related, for instance “装修” and “装饰” (means “decorate” in English), each of them has its own competition in the search engines results pages, so each term will likely need its own Chinese landing page.

Add to this the fact that often there is no universally agreed-upon lexicon for most Chinese products and services (i.e., people call things by different names) and the number of Chinese landing pages of your site requires grows significantly—one of the key issues that makes Baidu search engine optimization especially complex. Suddenly, the task of creating an optimized Chinese website seems daunting; you may need to double or triple the amount of Chinese content on your site simply to have appropriate organic landing pages for your desired Chinese keywords.

Although creating web content in Chinese is cheaper than print communications, creating a large amount of new, original, persuasive Chinese web content is still time-consuming and expensive. Here are some Baidu search engine optimization strategies to quickly and efficiently leverage what you may already have to build high-ranking Chinese landing pages.

• The first step in Baidu search engine optimization is to make sure it is actually indexing your site’s Chinese content. A simple way to do this is to type “site: [yoursite’s domain name].com” in Baidu. The results you see are the pages Baidu has in its index. If you have few Chinese pages indexed, or if few of your important Chinese pages are being indexed, your site is likely built improperly. You should engage a seasoned and ethical Baidu SEO firm to conduct a site audit to determine which factors are prohibiting indexing and what changes need to be made.
• Make a list of the Chinese search terms, and determine your ranking in the Baidu search results for each term. Note your ranking in the Baidu search results as to whether you appear in the top 30. Also note to which Chinese page the search result links. Is it the one you want people to see? Is it the best Chinese page on your site for the search term?
• Pages ranking in the Baidu top 30 results are probably fine for now; you can optimize them further later. Pages not in the top 30 are unlikely to get clicked on; You’ll need to optimize these Chinese pages to get them in the top 30.

The first place to look for new Chinese landing page content is existing material that may or may not be on your website. Using your list of search terms for which you have no rankings in the top 100, review what existing marketing communications you could optimize and integrate into your site for each of those search terms.

Creating optimized Chinese local landing pages for all of your desired Chinese search terms can be a daunting task. If you have the Chinese content, but don’t know how to properly optimize and integrate it into your Chinese local site for effective Baidu search engine optimization, engage a credible, respected Baidu search engine optimization firm to help you.

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